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Archive for October, 2011

Limited

Monday, October 17th, 2011

Fiction print books conform to a limited set of word count brackets, and hence, page count, that have evolved as a result of financial limitations – namely the perceived value of a title in a specific genre, and the cost to print, bind and distribute each book. Most commercial fiction tends to float around the 300-page mark; readers of erotic fiction prefer shorter books (and more variety in their reading) and prefer to buy more, cheaper books; fans of the more dwarves-elves-and-dragons-type fantasy demand huge page counts, and are prepared to pay more. These are generalisations, but you can check the submission guidelines of any publisher to see that most ask for work within genre-specific limits.

In the middle ground of page counts, it’s a case of retail price versus reader expectation, but at the extremes of the range, it’s about the physics of printing. A 3000-word short can’t be bound with a flat spine, as there’s not enough depth of paper to glue the spine onto, and using an effectively flat jacket – as with most weekly magazines – looks cheap and devalues the product. A 200,000-word book can theoretically be bound, but it’ll break its spine the first time you open it.

My point is that the nature of printing has dictated page count. Until now.

eBooks increase in size at a very small rate as word count increases. A quick look at my book on Amazon reveals a file size of 488KB at 105,000 words with a to-spec, 221 KB  cover image and no other graphics. If I’d written 210,000 words, it’d be about 750 KB. A million? Just shy of 3 Meg. Hardly big numbers, given that a song from iTunes comes in about 10 Meg, and we throw album-fulls of those onto iPods without thinking twice.

In terms of distribution cost, there’s nothing stopping a writer producing books of a length far in excess of what is currently considered the norm. But why the hell would you?

eBooks are still subject to limitations within the market, and right now, that’s the price you can expect to charge. Text books and event fiction titles from name brand authors appear to be following the existing pricing curves, but publisher promos and self-publishers do seem to have established a new baseline cost for fiction, namely $0.99, or $2.99 if you think you can sell at that price. The curious twist is that that price point appears to be accepted as the fair rate for a title, regardless of how long that title is. With $0.99 as the minimum you can charge for a Kindle book, you can find quality short stories, novellas and novels at that price. At $2.99, you’d struggle to sell a short, but a novella or novel both fit. Beyond $2.99 is the realm of short story collections and full novels, but without a strong reputation and name recognition, you’d probably struggle to make significant sales at that price.

As a new writer publishing his own work, I’m firmly stuck in the $0.99-to-$2.99 camp, which is fine, as I have some distinguished company amongst my independent peers, but with such a limited scope for earnings on a single book, the equation (more books) > (longer books) makes clear business sense. In researching my next project, I’m looking for enough ideas to fill a book of 150 pages max, as what’s the point of writing it longer, when I could spend the time writing another title, which then has its own shot at that $0.99-$2.99 per unit?

Stories need to run their course, so there will always be long books, but I can’t be the only writer thinking this way, and I honestly believe that books are going to get shorter, on average, as a result. That’s fine with me, as I love shorter stories around the 150-200 page mark, but it may come as an unpleasant surprise to those eBook buyers currently sniffing out bargains.

 

Unused

Wednesday, October 12th, 2011

I spent a lot of time working on ideas for the new eBook cover for Make a Move, before realising I should just go with the original cover and stop over-thinking it. The problem with coming up with an idea was that it needed to be iconic, yet flexible enough to be able to modify into 7 different versions (six episodes and a complete series) while maintaining a theme. Most of the ideas we’re so-so and will never see the light of day, but I wanted to share this one, not least because I actually received approval from the director of the BBFC (David Cooke – the person whose signature is printed on every black card shown before BBFC-certified films in the UK). Click the thumbnail for the detail:

black_card_demo_2.gif

Sam Thomas and I had discussed parodying the BBFC black card more than once, but it really did seem to fit the need this time – specifically, if I was going to include all of each episode’s identifying text on the cover, I’d need a layout that supported it. This was the demo version I sent to the BBFC when asking permission to parody their intellectual property, and it was approved as being ok, but no closer… Nice people, and a nice experience.

Unfortunately, the nagging doubt that it’s just not that iconic outside the UK got to me, and I decided it wasn’t the right project to use the idea. That, and it’s illegible and unidentifiable in a product thumbnail.

Thought I’d share it anyway, not for any reason other than I think it’s cool.

 

Vivre La Difference

Saturday, October 8th, 2011

I’ve been working on breaking Make a Move into its individual episodes to sell as eBooks, but the effort involved in coming up with cover designs that are similar, yet flexible enough to differentiate between episodes has been holding me up. Call it perfectionism or procrastination, but I was stalled. Earlier this week, I read this blog post from Roz Morris (via Jane Friedman’s blog) about her latest novel, which she released in serial form. Seeing her covers and realising that I was missing the moment to do this gave me a kick in the ass, and I’ve just finished uploading the new split books to Amazon, all using episode-labeled versions of the existing cover.

Roz’s post holds some great advice on how to publish serial works (although I’m not comfortable with the idea of categorising a work of fiction using non-fiction categories – that feels like gaming the system to me, and has the potential to annoy readers), so it’s well worth reading if you’re planning to split a novel into episodes.

While I’ve been working this week, some cool news came out of Amazon regarding their new French Kindle store, which is great news for all authors (bigger market) but particularly great for me, given the French focus of my book. With the launch of the Amazon.fr channel in the back of my mind, and while otherwise thinking of the benefits of serial publication:

  • Greater visibility/discoverability
  • Greater number of potential tags/search results
  • Option to give part one away for free if publishing on Smashwords too

another benefit occurred to me.

Amazon’s KDP program allows 7 keyword tags per book. That’s not a lot, so you’d never want to waste a single one on a redundant tag, but with a serialised book, you have (in the case of Make a Move) 6 times the number for the episodic releases, and another 7 for the collected edition. That’s 49 tags, and I can definitely “waste” a few of those. Now, while French and German book buyers will be looking for English language books (the rates of English speaking in those countries is orders of magnitude higher than the number of Americans/British with a second language), that doesn’t mean that they aren’t performing a significant number of native language searches too, which will completely miss your book. By taking some of your tags, translating them into French and German (I recommend Google Translate) and spreading them across a couple of episodes of your book, you can get your work to feature in those searches.

It’s not a major leap in discoverability tricks, but if you had a book you thought would appeal to readers in those markets, wouldn’t you want to give them every chance to find it?

Choices

Saturday, October 8th, 2011

Any new parent quickly discovers that their child’s choices need making for them throughout their early years. At first, it’s everything – what to eat/wear/do today – and then the child starts to take more interest and you can let the little things fall under their jurisdiction. Some choices are big ones, though, and although, to the child, it might seem like a simple either-or call, you know, as an older, wiser soul, that this simple decision is going to impact their lives in tiny ways throughout their youth and far into adulthood.

I had one of those choices to make today.

I didn’t think it would happen so soon; my son only turned three last month, and I figured I had another year, maybe two, before this happened. I was wrong.

With hindsight, it was an easy call to make on his behalf. You analyse and weigh up and generally over-think it, but in your heart, you know the answer. You know which of the two choices is morally, spiritually and philosophically the the right one.

It might be a coincidence, but my son told me he loved me for the first time today. It was a shock when he said it, and the emotional impact on me was huge, but now I’ve had time to digest the details of the event, regardless of whether he said it knowing how close he came to taking a different path in his life today, a path I decided was not his to take, I know, as much as anyone can, that I truly deserve that love.

No child of mine is starting the series with The Phantom Menace.

To Be Me, Or Not To Be Me

Wednesday, October 5th, 2011

I’m working on a couple of writing projects right now that share little common ground with my debut book, Make a Move, and my initial instinct was to publish them under a pseudonym. However, as a self-published writer, I need all of the cross-selling opportunities I can get, and hiding those connections between books could well be shooting myself in the foot. While pen names are used for creative and personal reasons, I suspect that most are employed to satisfy a business need, specifically to allow marketing departments to keep their author brand clean, or to allow readers to understand the genre into which an author fits.

But which is it?

I ask because I’m not too bothered about my author brand. As a writer in control of my own output, I’ve no one telling me what to write, and I intend to exploit that opportunity to the point of abuse. I don’t, however, want to alienate readers by “conning” them into believing I’m only going to be one type of writer, when the next book could share no trace of DNA with the previous one. Yes, it’ll always be my voice, but is that enough?

Given the metadata surrounding eBooks – the myriad opportunities to communicate with a potential buyer before they commit to a purchase – do they provide digital-only writers with a blank canvas upon which to paint their career, or does too much freedom dilute the relationship between authors and readers, to the point that the readers lose trust and look elsewhere?