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	<title>CinéManche &#187; Photography</title>
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		<title>Making a Move: The Basics</title>
		<link>http://cinemanche.com/2010/06/07/making-a-move-the-basics/</link>
		<comments>http://cinemanche.com/2010/06/07/making-a-move-the-basics/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 17:00:00 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Editing]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[Story]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[First Draft]]></category>
		<category><![CDATA[Jazz]]></category>
		<category><![CDATA[Make a Move]]></category>
		<category><![CDATA[Microsoft Word]]></category>
		<category><![CDATA[Plotting]]></category>
		<category><![CDATA[Scrivener]]></category>
		<category><![CDATA[Stories]]></category>
		<category><![CDATA[Word Count]]></category>

		<guid isPermaLink="false">http://cinemanche.com/?p=515</guid>
		<description><![CDATA[The Old Way
I wrote the first draft of Make a Move in Microsoft Word for Mac. It wasn’t the best way to work, but it did the job and got the first draft done. I’m a big fan of not messing about when something’s working for me, so I had no reason to look elsewhere, [...]]]></description>
			<content:encoded><![CDATA[<h3>The Old Way</h3>
<p>I wrote the first draft of Make a Move in Microsoft Word for Mac. It wasn’t the best way to work, but it did the job and got the first draft done. I’m a big fan of not messing about when something’s working for me, so I had no reason to look elsewhere, but when I delivered the draft of Episode Six to my first readers, knowing something was wrong with it (an issue they confirmed) I was tempted to look around for a better way to write, or specifically to edit. I hate scrolling through page after page of text; I prefer to deal with individual scenes &#8211; really focus on the details and how the scene fits together &#8211; and only at the end assess the completed work. So I looked around for some writing software that would let me work the way I wanted, and I found <a href="http://www.literatureandlatte.com/scrivener.html" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.literatureandlatte.com/scrivener.html?referer=');">Scrivener</a>, and I never looked back.</p>
<h3>Research</h3>
<p>Thank God for the internet.</p>
<p>Seriously &#8211; why spend days in libraries, or researching locations, when you can look up facts and figures as you write? It’s amazing. I still like to visit locations, but thats more for inspiration and high-res photography for book jacket designs; why jump on a plane to find the ideal location for a scene when you can walk the streets of almost any major city using Google Maps Streetview, and then check out interiors via a business’ website? It’s so much easier. More importantly, it’s quicker, which frees up more time for writing. And if you care about carbon footprints, you’ll be happier.</p>
<p>My research method is to gather bookmarks into my “Research” folder of whatever browser I’m using (currently Google Chrome) or, if it’s an image, text/Word/PDF file or whole webpage I want to read offline, I drag it into Scrivener.</p>
<h3>The Plan</h3>
<p>Make a Move was easy to plan; six episodes, each requiring three main ideas. Originally it was all planned in Word files, but now I can just create 6 folders in Scriv, one for each episode, and add files for key scenes, as I’m doing now for the sequel. I try not to restrict myself by planning in too much detail as I get bored writing the story; I need to find out what happens as much as the reader, so I only put down key plot points, such as “In this scene, Freddy needs to discover this, and get from here to there”. I have files of ideas for scenes, gags, action beats, and I lift those into the scene as I go. It’s not jazz (shudder) but it’s as freeform as I can keep it while still being structured enough to get me to the end.</p>
<h3>The Execution</h3>
<p>I’m not a born writer; it’s hard for me to keep grinding out wordcount, but I’m getting more productive. I guess 1000 words is a good session, 2000 an amazing one. I won’t be mad at myself for only doing a couple of hundred though &#8211; that’s how it goes sometimes.</p>
<p>Of course, this all happens after I get started, and that can take a while…</p>
<p>I tend to write in my study (read: third bedroom with computer desk, bookcases and a variety of musical instruments), but it’s never been an inspiring place to write. Nowhere really works for me. My average writing session is two hours: one hour of getting ready to write followed by one hour of writing. I always sit down with the intent to write immediately, but I have to stare at the screen, re-read the previous section, think, walk about, play some guitar … it takes time to start flowing. Luckily, once I’m writing, I’m fast, so I claw the time back.</p>
<p>Make a Move took about two years to write, which isn’t great, but remember I said it was six episodes with three main ideas each? Most novels have three main ideas TOTAL; Make a Move really took a lot of inspiration and time to come up with coherent, entertaining, original ideas, and they didn’t all hit first time. Okay, so I’m exaggerating a bit, as episodes five and six are a two-parter sharing three ideas, but that’s still fifteen. You try thinking of fifteen narrative hooks using the same characters.</p>
<h3>The End of the Beginning</h3>
<p>So that was the first draft done. Two years. Okay, maybe two and a half, but who’s counting? I was pleased with how the first draft came out (apart from that issue with Episode Six) and was ready, after a short hiatus, to start editing. I’m not great at editing, but that’s okay, as I’m not great at “just getting it down” to finish the first draft. My writing tends to hit the page in a near-finished form, which also goes some way to explain why it takes me so long. I’m obsessed with the form and pacing of dialogue and action beats, and I can’t put anything down unless I know it’s my best work. In the edit, I’ll polish it further, but by then I’ll have learned more and feel I can do better than my raw effort.</p>
<p>I said before about the issues with Episode Six. Not wanting to reveal plot points, it involved a misjudged sub-plot, told as backstory, that just killed the pacing of the finale. Killed it dead. As I approached the edit, I knew I had to break the episode apart to fix it, which was when I turned to Scrivener as a writing tool. With all of the scenes separated, I began to delicately extricate the details that were causing problems. Translation: I deleted all of it. Like I said, I’m not great at editing, so I just delete what isn’t working and rewrite it. It’s just what works for me.</p>
<p>With that major flaw fixed, I just read and reread the book, over and over, until every sentence felt as polished as I could make it. I’m not talking about major rewrites &#8211; just pacing dialogue better and making sure my prose is as interesting to read as possible. With all of the episodes the same length &#8211; give or take a couple of hundred words, I knew I was there.</p>
<p>&nbsp;</p>
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		<item>
		<title>Paris Stories</title>
		<link>http://cinemanche.com/2010/01/06/paris-stories/</link>
		<comments>http://cinemanche.com/2010/01/06/paris-stories/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 20:07:05 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Paris]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Happy]]></category>
		<category><![CDATA[Pompidou]]></category>

		<guid isPermaLink="false">http://cinemanche.com/?p=352</guid>
		<description><![CDATA[I need cheering up, and this is one Paris story that focusses on being happy. I&#8217;d been to the Pompidou Centre for an exhibition on surrealist photography and films, and was in a contemplative (mildly bored) mood when I emerged into the sunshine. This crowd of people had gathered in the square outside the gallery, [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">I need cheering up, and this is one Paris story that focusses on being happy. I&#8217;d been to the Pompidou Centre for an exhibition on surrealist photography and films, and was in a contemplative (mildly bored) mood when I emerged into the sunshine. This crowd of people had gathered in the square outside the gallery, so I sat down to watch:</p>
<p style="text-align: center;"><a href="http://picasaweb.google.com/lh/photo/noozyRttObm4JKlAYlWcfA?feat=embedwebsite" target="_blank" onclick="pageTracker._trackPageview('/outgoing/picasaweb.google.com/lh/photo/noozyRttObm4JKlAYlWcfA?feat=embedwebsite&amp;referer=');"><img class="aligncenter" src="http://lh5.ggpht.com/_Jkbr0HOxcJ4/S0TqNyiJY3I/AAAAAAAAAIQ/huhgP2wYLss/s400/20090927-DSC_0936.jpg" alt="" width="400" height="268" /></a></p>
<p>As far as I could tell from my vantage point, the group of people in the white shirts and pink-orange trousers were there to make everyone as happy as possible, getting them to bounce around, form a circle and run at each other. I was too far away to get the gist of what they were saying, and my French isn&#8217;t good enough to make out the words unless I can hear someone clearly, but everyone seemed to be having a good time. People tend to view Parisians as remote and aloof, but there was no shortage of people ready to join in and be happy. Try that in London and you&#8217;ll probably get spat on.</p>
<p>So, I thought I&#8217;d share this picture because a) it cheers me up, and b) it gave me an excuse to play with some new Adobe Lightroom presets I found.</p>
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		<title>Street Photography 1889</title>
		<link>http://cinemanche.com/2010/01/03/street-photography-1889/</link>
		<comments>http://cinemanche.com/2010/01/03/street-photography-1889/#comments</comments>
		<pubDate>Sun, 03 Jan 2010 19:34:30 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Photography]]></category>
		<category><![CDATA[Film Locations]]></category>
		<category><![CDATA[Manchester]]></category>
		<category><![CDATA[Sherlock Holmes]]></category>

		<guid isPermaLink="false">http://cinemanche.com/?p=325</guid>
		<description><![CDATA[I saw the new Sherlock Holmes movie last week and it was ok for the start of a franchise, but what was more interesting to me was the number of locations used in Manchester and Liverpool. The Stanley Dock in Liverpool was used almost as-is, but the Manchester locations were hard to spot (apart from [...]]]></description>
			<content:encoded><![CDATA[<p>I saw the new <a href="http://sherlock-holmes-movie.warnerbros.com/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/sherlock-holmes-movie.warnerbros.com/?referer=');">Sherlock Holmes movie</a> last week and it was ok for the start of a franchise, but what was more interesting to me was the number of locations used in Manchester and Liverpool. The Stanley Dock in Liverpool was used almost as-is, but the Manchester locations were hard to spot (apart from the shooting they did inside the town hall, which was given away by the complete blacking out of the windows using a variety of cranes and high-lifts as I passed by one day). I think most of the Manchester locations were used just for background texture &#8211; mostly the old, dark lanes in the Northern Quarter &#8211; but regardless, it was enough to pique my interest. I find I look a lot harder at things through a camera, so I decided to go for a short photo tour of the area.</p>
<p style="text-align: center;"><a href="http://picasaweb.google.com/lh/photo/OQ7EI5F7TsIMyuSst8Y-Mw?feat=embedwebsite" target="_blank" onclick="pageTracker._trackPageview('/outgoing/picasaweb.google.com/lh/photo/OQ7EI5F7TsIMyuSst8Y-Mw?feat=embedwebsite&amp;referer=');"><img src="http://lh5.ggpht.com/_Jkbr0HOxcJ4/S0JW7Wx9yrI/AAAAAAAAADU/ZcLRiLKGQ2Y/s400/20100103-DSC_0052.jpg" alt="" /></a></p>
<p style="text-align: left;">I just like this building. It&#8217;s right at the top (south) end of Hilton Street, overlooking the gravel car park at Piccadilly Basin.</p>
<p style="text-align: center;"><a href="http://picasaweb.google.com/lh/photo/8tl14uQEkjf-lWuCLR_OpA?feat=embedwebsite" target="_blank" onclick="pageTracker._trackPageview('/outgoing/picasaweb.google.com/lh/photo/8tl14uQEkjf-lWuCLR_OpA?feat=embedwebsite&amp;referer=');"><img class="aligncenter" src="http://lh3.ggpht.com/_Jkbr0HOxcJ4/S0JW0fY_INI/AAAAAAAAADE/CRpR7DwQzC4/s400/20100103-DSC_0056.jpg" alt="" /></a></p>
<p style="text-align: left;">This is Back China Street, which is now closed off. I had to shoot through the railings, which were fricking cold on my ears.</p>
<p style="text-align: center;"><a style="text-decoration: none;" href="http://picasaweb.google.com/lh/photo/j_CP51JHxDJOiaI5JaOOOg?feat=embedwebsite" target="_blank" onclick="pageTracker._trackPageview('/outgoing/picasaweb.google.com/lh/photo/j_CP51JHxDJOiaI5JaOOOg?feat=embedwebsite&amp;referer=');"><img class="aligncenter" src="http://lh5.ggpht.com/_Jkbr0HOxcJ4/S0JXAaHVS4I/AAAAAAAAADY/VXZke6yb92o/s400/20100103-DSC_0064.jpg" alt="" /></a></p>
<p>This is Lizard Street, which is also closed to the public as it&#8217;s now one (or more?) textile/clothing factories. I got some grief taking this shot from some guy who (along with an alarming number of people) think it&#8217;s illegal to photograph private buildings, but when I explained I was taking pictures as I thought the architecture was cool, he thought I was crazy and left me to it. I pumped the reds a bit to create some structure in the shot.</p>
<p style="text-align: center;"><a href="http://picasaweb.google.com/lh/photo/RLYmS5cKhN4AnooJ8YO1Cw?feat=embedwebsite" target="_blank" onclick="pageTracker._trackPageview('/outgoing/picasaweb.google.com/lh/photo/RLYmS5cKhN4AnooJ8YO1Cw?feat=embedwebsite&amp;referer=');"><img src="http://lh5.ggpht.com/_Jkbr0HOxcJ4/S0JXBBMaGuI/AAAAAAAAADg/xAWdLSfNUU4/s400/20100103-DSC_0067.jpg" alt="" /></a></p>
<p>Mangle Street, which was specifically cited as a location for the film on IMDB. The greens were already strong, but I pushed them a bit further for fun.</p>
<p style="text-align: center;"><a href="http://picasaweb.google.com/lh/photo/Q8zSz8eyEUE9E_b_pJ1R_A?feat=embedwebsite" target="_blank" onclick="pageTracker._trackPageview('/outgoing/picasaweb.google.com/lh/photo/Q8zSz8eyEUE9E_b_pJ1R_A?feat=embedwebsite&amp;referer=');"><img src="http://lh6.ggpht.com/_Jkbr0HOxcJ4/S0JXBrqhYiI/AAAAAAAAADk/lkcQDJo-SiQ/s400/20100103-DSC_0070.jpg" alt="" /></a></p>
<p>More of Mangle Street. Between the broken gutters and the missing handrail, I think I&#8217;d be better off taking my chances with the fire&#8230; Ok &#8211; I increased the blues a smidge&#8230;</p>
<p style="text-align: center;"><a href="http://picasaweb.google.com/lh/photo/bkADaLSRWHwDy1iZSOxTyQ?feat=embedwebsite" target="_blank" onclick="pageTracker._trackPageview('/outgoing/picasaweb.google.com/lh/photo/bkADaLSRWHwDy1iZSOxTyQ?feat=embedwebsite&amp;referer=');"><img src="http://lh3.ggpht.com/_Jkbr0HOxcJ4/S0JXCbsD_1I/AAAAAAAAADo/MjUqztMJK4c/s400/20100103-DSC_0071.jpg" alt="" /></a></p>
<p>This is a building site on the corner of Dale Street and Little Lever Street. This building was knocked down after a fire a couple of years back, and they don&#8217;t seem to be in a rush to use the space. It&#8217;s an ugly scar &#8211; not least because some poor homeless guy died in that fire &#8211; but I like the way the low light was hitting the scaffolding.</p>
<p style="text-align: center;"><a href="http://picasaweb.google.com/lh/photo/rDs7bIiVYtPITk8QP6Y0xg?feat=embedwebsite" target="_blank" onclick="pageTracker._trackPageview('/outgoing/picasaweb.google.com/lh/photo/rDs7bIiVYtPITk8QP6Y0xg?feat=embedwebsite&amp;referer=');"><img src="http://lh6.ggpht.com/_Jkbr0HOxcJ4/S0JXCxPkqvI/AAAAAAAAADs/kue3pUzkuJ4/s400/20100103-DSC_0077.jpg" alt="" /></a></p>
<p>One of two bridges connecting the old town hall with the new wing. The town hall was closed today so I couldn&#8217;t take photos inside (they used the building as a replica for Westminster Palace in the film) but I&#8217;ll head back at some point. Last time I was there was for some Geology Society Ball and I had a mildly inebriated nose around. It&#8217;s a fascinating building.</p>
<p style="text-align: center;"><a href="http://picasaweb.google.com/lh/photo/eofvYqBOZxY47Py2qFoBkg?feat=embedwebsite" target="_blank" onclick="pageTracker._trackPageview('/outgoing/picasaweb.google.com/lh/photo/eofvYqBOZxY47Py2qFoBkg?feat=embedwebsite&amp;referer=');"><img src="http://lh6.ggpht.com/_Jkbr0HOxcJ4/S0JXDTeywCI/AAAAAAAAADw/o8WFxYIt9h0/s400/20100103-DSC_0087.jpg" alt="" /></a></p>
<p>This is a private building on Mount Street, and I&#8217;ve no idea what it&#8217;s used for. The sun was hitting the fascia perfectly though, so I grabbed it.</p>
<p style="text-align: center;"><a href="http://picasaweb.google.com/lh/photo/6_dw0ROtJ77WvSFcLZnADg?feat=embedwebsite" target="_blank" onclick="pageTracker._trackPageview('/outgoing/picasaweb.google.com/lh/photo/6_dw0ROtJ77WvSFcLZnADg?feat=embedwebsite&amp;referer=');"><img src="http://lh6.ggpht.com/_Jkbr0HOxcJ4/S0JXDxqIh9I/AAAAAAAAAD0/bG92NzlRr3o/s400/20100103-DSC_0088.jpg" alt="" /></a></p>
<p>The town hall clock tower from Albert Square, minus the big-ass Santa. By this point, my hands were so cold I could barely adjust my camera, so this is where the tour ends for now.</p>
<p>&nbsp;</p>
<p>UPDATE: I set up a Picasa account and linked to the photos there so you can see them in a higher resolution. The previous versions were a bit small on larger displays.</p>
<p>&nbsp;</p>
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		<item>
		<title>Paris, Why?</title>
		<link>http://cinemanche.com/2009/12/08/paris-why/</link>
		<comments>http://cinemanche.com/2009/12/08/paris-why/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 19:00:35 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Paris]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Travel]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[Muse]]></category>
		<category><![CDATA[Stories]]></category>
		<category><![CDATA[Voice]]></category>

		<guid isPermaLink="false">http://cinemanche.com/?p=284</guid>
		<description><![CDATA[I believe I found my voice in the writing that followed the discovery of my muse: Paris. I know that for most people, a muse is a person, but people only have one story, while Paris has near-infinite tales. It doesn&#8217;t matter where you walk (and you always have to walk to find the stories) [...]]]></description>
			<content:encoded><![CDATA[<p>I believe I found my <a href="http://yearzerowriters.wordpress.com/2009/12/05/the-inconvenient-truth-about-voice/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/yearzerowriters.wordpress.com/2009/12/05/the-inconvenient-truth-about-voice/?referer=');">voice</a> in the writing that followed the discovery of my muse: Paris. I know that for most people, a muse is a person, but people only have one story, while Paris has near-infinite tales. It doesn&#8217;t matter where you walk (and you always have to walk to find the stories) you&#8217;ll see people interacting, communicating, creating drama. Once you get on the Parisian wavelength, it&#8217;s a beautiful experience in which to immerse yourself, but it&#8217;s not just the natives: the tourists are as much part of the fabric of the city.</p>
<p>I know there are probably other cities with a comparably rich vein of narrative, but I&#8217;ve not been to them. English cities are populated with people getting from A to B as quickly, and with as little interaction, as possible. Rome felt equally focussed. Florence&#8217;s charms are hidden in its galleries. New York is like being in a film with one main plotline. Boston is refined, but too small. What happens in Vegas is mostly orchestrated. Budapest has stories, but Hungarian is such a complicated language, I haven&#8217;t a clue what they&#8217;re about. I hear that Berlin has character and excitement to spare, but I&#8217;ve yet to visit, and it&#8217;s already too late for me: Paris is my mistress.</p>
<p>Two months before releasing Make a Move, I went back to Paris for a few days to build some energy, take photos for the cover art and do research for the follow-up to Make a Move, provisionally subtitled &#8220;Season Two&#8221;. Just me, my camera and a couple of changes of underwear. So much of Make a Move is drawn from my observations on the streets of Paris, I have to be there to get ideas &#8211; to get the feel for the stories. Google Street View is not enough. I found so many stories this time, my mind was buzzing with ideas for the sequel while I rode the train back to Charles de Gaulle (Roissy) airport. I captured a lot of them on camera (I was practising being less &#8220;reserved&#8221; in my street photography) and I&#8217;m going to share some on here, so you can get a feel for where Make a Move comes from.</p>
<p>This first story is pretty obvious, but it&#8217;s the incongruity that piqued my interest:</p>
<p style="text-align: center;"><a href="http://picasaweb.google.com/lh/photo/jsy3-ZlKeHnHXjXMhysriQ?feat=embedwebsite" target="_blank" onclick="pageTracker._trackPageview('/outgoing/picasaweb.google.com/lh/photo/jsy3-ZlKeHnHXjXMhysriQ?feat=embedwebsite&amp;referer=');"><img src="http://lh4.ggpht.com/_Jkbr0HOxcJ4/S0Jg6HsdswI/AAAAAAAAAEM/1VRo3O-Izg0/s400/20090926-DSC_0102.jpg" /></a></p>
<p style="text-align: center;">
<p>You see this sight in Vegas all of the time: newlywed brides, with or without grooms, being photographed in front of whatever photogenic background is available, but at the foot of the Arc de Triomphe? The photographer in the picture has a pretty standard wedding setup &#8211; crop-sensor DSLR with a portrait-length lens, assistant with a similar spare camera &#8211; and there were no other helpers with additional lights or reflectors, so I&#8217;m pretty sure it wasn&#8217;t staged. I was there to try out a new photographic technique (which kind of worked&#8230;) and it took a lot of work just to fight through the crowds in the underpass to get into the centre of the Place de l&#8217;Etoile. How this bride managed it while remaining fresh-looking is beyond me. I&#8217;ve also no idea why she (they?) chose this location to take pictures, but therein lies the story. Maybe they wanted to capture the softness of the bride&#8217;s dress against the rigid lines of the arch, or to juxtapose her serenity with the swirling traffic. Maybe they just wanted a guy in shorts and fluorescent vest in the background, and this was the only spot in Paris they were guaranteed to find one.</p>
<p>I don&#8217;t know &#8211; maybe I&#8217;ll use it in a book, maybe I won&#8217;t. Either way, it made me smile.</p>
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		<item>
		<title>5 Things a Self-publishing Author Doesn&#8217;t Need</title>
		<link>http://cinemanche.com/2009/11/22/5-things-a-self-publishing-author-doesnt-need/</link>
		<comments>http://cinemanche.com/2009/11/22/5-things-a-self-publishing-author-doesnt-need/#comments</comments>
		<pubDate>Sun, 22 Nov 2009 18:04:42 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Author Photograph]]></category>
		<category><![CDATA[Distribution]]></category>
		<category><![CDATA[EBook]]></category>
		<category><![CDATA[Kindle]]></category>
		<category><![CDATA[POD]]></category>
		<category><![CDATA[Printing]]></category>
		<category><![CDATA[Self-publishing]]></category>

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		<description><![CDATA[It seems there are a lot of things to spend money on in getting a printed book to market. Kind of like optional extras on your new car. If you&#8217;re going to make any money on a self-published book, you have to keep your unit cost as low as possible, so avoiding any unnecessary expenses [...]]]></description>
			<content:encoded><![CDATA[<p>It seems there are a lot of things to spend money on in getting a printed book to market. Kind of like optional extras on your new car. If you&#8217;re going to make any money on a self-published book, you have to keep your unit cost as low as possible, so avoiding any unnecessary expenses is vital. Whenever you are considering whether to pay for something, look at the increase to your unit cost price and compare it with the chance it will increase sales. If you can&#8217;t see a guaranteed return on investment, don&#8217;t buy it. Here are 5 things I decided didn&#8217;t offer enough return:</p>
<p><strong> </strong></p>
<ol>
<li><strong>ISBN Numbers. <span style="font-weight: normal;">Most independent booksellers don&#8217;t need a barcode to sell your book, and you certainly don&#8217;t to sell direct. So who uses a barcode? Amazon, Waterstones and supermarkets. If you can make a deal to supply to those retailers and stop your cost price being higher than theirs, you&#8217;re printing in such quantities that the £107 for ten ISBNs is negligible. In other words, if you need an ISBN, you can afford one; if you can&#8217;t afford one, you don&#8217;t need one. Apparently you need an ISBN to sell an eBook through Amazon Kindle or the other ePublishing services; yeah, eBooks are great&#8230;</span></strong></li>
<li><strong><span style="font-weight: normal;"><strong>Author Photo. <span style="font-weight: normal;">Before the internet, the author photo (and About the Author section) created brand identity and enhanced the connection with the reader. Now we have the internet. The only thing you need to print on the back cover/flap of your book is the address of your website. If you&#8217;ve decided you want an author photo, don&#8217;t pay a professional to take one. So many people have digital SLR cameras and photo editing software now that you must know someone who can take that photo for you. Professional photographers turn up and take perfectly framed and exposed photos on demand; you have the time to experiment until you get the shot you want. I&#8217;ll post soon with some tips on how to get better portrait shots with a variety of levels of photographic gear.</span></strong></span></strong></li>
<li><strong><span style="font-weight: normal;"><strong><span style="font-weight: normal;"><strong>Website</strong>. I&#8217;m lucky &#8211; I have a good friend who runs a web/graphic design company (<a href="http://www.lemonaise.com" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.lemonaise.com?referer=');">Lemonaise</a>) and is happy to help me out with my site, but even if you&#8217;re on your own, pre-built blogging platforms and services like WordPress, Tumblr, Blogger and so on are more than enough for establishing your web presence. Add a Twitter account and not only will you be expanding your reach, you&#8217;ll have access to thousands of people who&#8217;ve set up their own sites and offer links to help and advice. You don&#8217;t need to pay for a website (although you may <em>choose</em> to if you&#8217;re after something unique).</span></strong></span></strong></li>
<li><strong><span style="font-weight: normal;"><strong><span style="font-weight: normal;"><strong>Distribution. <span style="font-weight: normal;">If you&#8217;re going to make enough money to give up your job, you need access to retailers. But if you have the tens of thousands of pounds it would cost to supply Amazon et al at the cost prices they&#8217;ll demand, and you can supply those books on sale or return terms, with no guarantee of sales, you probably don&#8217;t need to work anyway. So let&#8217;s discount distribution at that level as beyond out reach. Print on Demand (POD) companies such as <a href="http://www.lulu.com" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.lulu.com?referer=');">Lulu</a> allow you to sell to foreign territories, as the books are printed in the country to which they&#8217;re shipped when ordered. Access to the US market for a UK author is tempting (it&#8217;s not something I&#8217;ve completely discounted) but the profit per book is so low compared to printing the books yourself, I&#8217;m not sure it&#8217;s worth it. If you could establish sufficient reputation in a foreign market to sell a few thousand books, I&#8217;m not sure the time spent couldn&#8217;t have been spent pushing your book in your home market, at ten times the profit (I&#8217;m generalising on the numbers, but I&#8217;m not far off). &#8220;Local Author&#8221; is a brand that can sell books, and you should work hard to maximise the returns on that brand.</span></strong></span></strong></span></strong></li>
<li><strong><span style="font-weight: normal;"><strong><span style="font-weight: normal;"><strong><span style="font-weight: normal;"><strong>Middlemen. <span style="font-weight: normal;">We all need more middlemen, right? I don&#8217;t know too much about publishing services as I stop reading early whenever they&#8217;re mentioned. Forget vanity publishing, misleading branding or outright cons, there just isn&#8217;t enough profit on a small print run to leave room for anyone else to take a cut. You, the printer, your retailers; that&#8217;s the guestlist, and there isn&#8217;t room for crashers.</span></strong></span></strong></span></strong></span></strong></li>
</ol>
<p>There are way more than 5 things you don&#8217;t need when you&#8217;re printing a book (swine flu is one I can advise against based on experience) but these are the main money-sinks I considered and discounted when planning my print run, and upon which I feel able to offer some insight. So what other ways can you suggest to keep that unit cost price as low as possible?</p>
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