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Posts Tagged ‘EBook’

The Road to eQuilibrium

Friday, January 8th, 2010

eBooks are an interesting concept for me, as they potentially solve a problem I have: the only way to ship books to international markets (such as the US) economically, is in bulk, and I’m not dealing in bulk, so those markets are closed to me. I’ve been looking into eBook platforms as a way into those markets, but the eBook market is barely more than nascent. If anything, it’s childlike. Any effort I put into ePublishing will yield a fraction of the return I could get by marketing my printed book in the UK. There might be a time when the market is mature enough to allow a self-publishing writer to receive a good return on their efforts, but it’s a long way off. I can see a point where eBooks and printed books will coexist, satisfying the needs of a varied readership, but I don’t think it’s as imminent as some others appear to.

The Hurdles

Before the eBook market becomes a serious contender, I can see a series of hurdles holding back mass acceptance:

  • FreeBooks. The race to the bottom has seen most books by independent or minor authors on sale for jack – $0. Trading financial remuneration for exposure, these authors/publishers have driven the market into the ground, to the point where the content has been so devalued, even if people do start charging again, it’s going to take a long time before customers are prepared to pay.
  • Loss-leading. At the other end of the scale, blockbuster titles are selling at heavily discounted prices; for example, at time of writing, the Twilight novels are selling on the Kindle store for just north of $5. This means that even if customers are prepared to pay more than nothing for a book, you’re very soon going to hit a ceiling beyond which you can’t charge. There’s no market in that gap.
  • Format Wars. A slew of new eBook readers arrived at the CES show this week, and with them comes an increasing number of conflicting eBook formats and DRM systems. I don’t know exactly how many formats, as I don’t care, which is my point. Customers don’t want to be restricted in what they can and can’t do with their content, and don’t want to be stuck with hundreds of pounds-worth of eBooks that only work on a dying platform. There has to be consolidation, and it has to happen quickly, otherwise the market will be dead before it’s started (look at what happened to HD DVD: people waited and waited to see which format would become the standard, to the point where they gave up waiting, and now the winner also the loser).
  • Publisher Acceptance. The book publishing industry is chasing its tail trying to work out how to survive in the digital real, and they’re not, in my opinion, playing it smart. When Apple launched the iTunes Music Store, they became the gatekeepers to a way around the music piracy problem; the record companies needed Apple, and as a result they got reamed on the deal. The book industry doesn’t have a problem – at least, not to the same extent – yet they seem to be elevating Amazon to a position of power. It’s not like book pirates are scanning books in their bedrooms and uploading the pdfs to torrent sites. So why are the publishing companies letting Amazon lead them in this dance? They need to work out a deal in which everyone, and not just the technology manufacturers, benefits and books, and good writing, don’t become the innocent casualties. Then they could focus on how to market and manage this new product. Of course, if the publishers realised that by joining together for a common good, they could kill off eBooks within a month by refusing to move to a digital platform. But that would be naughty.

I’m not anti-eBooks. Not really. I think eBook textbooks for students are an amazing concept, and newspapers/magazines could flourish in the digital space. And I do know a few people who read a lot and don’t want to own the paper books, and they could be a good niche market for eBook publishers. Whatever happens, I just want it to be over. All of this wrestling to establish the market, it only really harms consumers, and it seems that, as always, the media companies are fine with that.

But this is books, not pop music, and not Hollywood movies. There’s always been a certain legitimacy associated with the book industry – an element of class. How about we keep that traditional image intact, and just get this done as quickly, and as painlessly as possible?

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Shorter Stories

Wednesday, December 16th, 2009

Stories have to be the length they have to be. Some ideas are so pure, they suit the short story form perfectly – just a high concept, in-and-out narrative that is stronger for taking up less space. Other ideas have reach, grandeur, longevity, and when coupled with a couple more like-minded concepts, form the backbone of a novel-length tale. You can always tell when a writer has tried to stretch a short story into a novel, or has an idea crammed into a short that really needs more room to breathe and evolve. Ideas are born with a genetic word count, and have an inherent resistance to modification.

For the sake of discussion, let’s ignore novellas. They’re a marketing ploy to sell long short stories and short novels.

When I was outlining Make a Move, the ideas I felt drawn to write about weren’t “novel” ideas. They didn’t have the substance to carry a full-length book. Thing is, they weren’t “short-story” ideas either, as they relied on character background to work. I’d been messing with the idea of writing a book formatted as a sit-com (a British sit-com with 6 episodes, rather than the 22-25-episode US variety) for a while, but couldn’t see the point without a good story to justify it, and it was just sat in my back head waiting for a reason to use it. I think I’d just finished rewatching Spaced on DVD and was craving more. So there I was, with a collection of serial, but short, story ideas and an idea for a multi-part framework…

I think most people see the decision to write Make a Move in 6 parts as a gimmick, and I admit it was for a while. I referred to it as a lit-com, but that kind of marketing speak makes me feel dirty, and not in a good way, so I stopped. Once I started to write, though, I realised I’d hit on something that was going to inspire me in new and scary ways. I knew it was working for me when, despite not aiming at a word count, all of the episodes were dropping at 17-18,000 words. Episode 6 ran to 20,000 in the first draft, but I had to rewrite it extensively to make it not suck; the unsucky version is 18,000 words. That was the story (stories) dictating what length it wanted to be.

There was a side-effect to this structure that I became aware of early on, and I exploited it in every way. All of the writing books/websites tell you that characters have to have a reason to exist. They have to advance the plot, and must have detailed, convincing motivations in order to come alive. Fair enough. But what about all of those characters that are just cool, or fun, or scary, or sexy? Should they not exist just because they have no lofty goals? I have lots of characters like that; they turn up, do their thing, and then leave. Many writers would condemn that as frivolous, but my readers don’t, as they know that, due to the episodic nature of the book, there’s more coming, and my core characters will guide them along the way. I read somewhere (I forget where) that in writing a book, a writer establishes a contract with the reader, and they have to satisfy the terms of that contract or the reader will feel cheated. Make a Move comes with a contract too, but it’s not a pro forma deal; I changed the terms. I think my readers know that by the end of page one.

So the point of this post? A call to those writers wrestling with ideas that just won’t fit into the current accepted templates. The concept of the novel is in flux right now – some might say it’s in jeopardy – and it’s the perfect time to experiment. If eBooks get a foothold (a real foothold, not the toe poke the evangelists are currently creaming over) all manufacturing limitations will be removed, and there’ll be a market, and a platform, for stories of all length. I love short books – 100-150 pages – but they don’t cost half as much to print and bind as a 300-page novel, so they’re bad value, and I need to really like an idea before I’ll buy. Maybe it’s time for those diminutive ideas and marginalised characters to emerge. Make a Move and the (cringe) lit-com is just one idea (actually, it’s 15 ideas, but let’s not talk about that headache in this context) and it came to me before the Kindle was first hinted at; now, all boundaries are flexible, and all bets are off.

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Don’t Read Me

Friday, December 11th, 2009

So it’s illegal to import and sell eBooks from foreign territories, despite the publishers delaying eBook sales for months after the hardcover release? Is it illegal to buy a copy of a printed book in the UK, take it to the US and sell it? Possibly, but I can’t be bothered to check. And I bet the publishers/distributers can’t be bothered to care either, as the bulk of printed books prohibits excessive abuse, so it’s a self-limiting problem. US distributers/retailers lose a few sales – a few points of a percent – no problem. Enter the age of ubiquity, and now they have a problem. So they slap some DRM on it, restrict customer rights to the point of rendering the product an expensive novelty for the techno fetishists, and kill a market before its first Christmas. Interesting.

Or, not. The problem with the eBook revolution, is that not one person in any of the corporations currently fighting for market position has had what this emerging technology requires: an original fucking idea. This is the same restrictive crap the movie studios/distributers have been forcing down our throats since films went mainstream – artificially creating demand by delaying releases to get two bites at the cherry. Well look how that turned out; now they have to release simultaneously worldwide just to secure some box office take before everyone gets sick of being treated like children and just downloads the film from the torrents out of spite.

And here are the same companies owned by the same media groups pulling the same crap with the same consumers. Except you can’t do it with books, because books are perfect, and people love them. People didn’t love VHS, and they don’t love DVD. It appears they’re even less fond of Blu-Ray, and as for downloads… no deal. You try to strongarm people into how they consume books, they will walk away. There are enough books in print right now for everyone on the planet to read in their lifetime, without running out of great stories. People can wait for the publishers/distributers/tech companies/big-ass retailers to dry up their pissing contest and maybe concoct an original idea between them, instead of trying to find new ways to overcharge us for the same shit twice. You want my money? Add value. As of now, DRM stands for Don’t Read Me.

And, yes, it’s been a bad day. Sorry about the language…

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5 Things a Self-publishing Author Doesn’t Need

Sunday, November 22nd, 2009

It seems there are a lot of things to spend money on in getting a printed book to market. Kind of like optional extras on your new car. If you’re going to make any money on a self-published book, you have to keep your unit cost as low as possible, so avoiding any unnecessary expenses is vital. Whenever you are considering whether to pay for something, look at the increase to your unit cost price and compare it with the chance it will increase sales. If you can’t see a guaranteed return on investment, don’t buy it. Here are 5 things I decided didn’t offer enough return:

  1. ISBN Numbers. Most independent booksellers don’t need a barcode to sell your book, and you certainly don’t to sell direct. So who uses a barcode? Amazon, Waterstones and supermarkets. If you can make a deal to supply to those retailers and stop your cost price being higher than theirs, you’re printing in such quantities that the £107 for ten ISBNs is negligible. In other words, if you need an ISBN, you can afford one; if you can’t afford one, you don’t need one. Apparently you need an ISBN to sell an eBook through Amazon Kindle or the other ePublishing services; yeah, eBooks are great…
  2. Author Photo. Before the internet, the author photo (and About the Author section) created brand identity and enhanced the connection with the reader. Now we have the internet. The only thing you need to print on the back cover/flap of your book is the address of your website. If you’ve decided you want an author photo, don’t pay a professional to take one. So many people have digital SLR cameras and photo editing software now that you must know someone who can take that photo for you. Professional photographers turn up and take perfectly framed and exposed photos on demand; you have the time to experiment until you get the shot you want. I’ll post soon with some tips on how to get better portrait shots with a variety of levels of photographic gear.
  3. Website. I’m lucky – I have a good friend who runs a web/graphic design company (Lemonaise) and is happy to help me out with my site, but even if you’re on your own, pre-built blogging platforms and services like WordPress, Tumblr, Blogger and so on are more than enough for establishing your web presence. Add a Twitter account and not only will you be expanding your reach, you’ll have access to thousands of people who’ve set up their own sites and offer links to help and advice. You don’t need to pay for a website (although you may choose to if you’re after something unique).
  4. Distribution. If you’re going to make enough money to give up your job, you need access to retailers. But if you have the tens of thousands of pounds it would cost to supply Amazon et al at the cost prices they’ll demand, and you can supply those books on sale or return terms, with no guarantee of sales, you probably don’t need to work anyway. So let’s discount distribution at that level as beyond out reach. Print on Demand (POD) companies such as Lulu allow you to sell to foreign territories, as the books are printed in the country to which they’re shipped when ordered. Access to the US market for a UK author is tempting (it’s not something I’ve completely discounted) but the profit per book is so low compared to printing the books yourself, I’m not sure it’s worth it. If you could establish sufficient reputation in a foreign market to sell a few thousand books, I’m not sure the time spent couldn’t have been spent pushing your book in your home market, at ten times the profit (I’m generalising on the numbers, but I’m not far off). “Local Author” is a brand that can sell books, and you should work hard to maximise the returns on that brand.
  5. Middlemen. We all need more middlemen, right? I don’t know too much about publishing services as I stop reading early whenever they’re mentioned. Forget vanity publishing, misleading branding or outright cons, there just isn’t enough profit on a small print run to leave room for anyone else to take a cut. You, the printer, your retailers; that’s the guestlist, and there isn’t room for crashers.

There are way more than 5 things you don’t need when you’re printing a book (swine flu is one I can advise against based on experience) but these are the main money-sinks I considered and discounted when planning my print run, and upon which I feel able to offer some insight. So what other ways can you suggest to keep that unit cost price as low as possible?

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What’s the Worst That Could Happen?

Thursday, November 12th, 2009

I’m sensing a degree of panic amongst writers. It’s understandable; for so long, the only choice for a new novelist has been whether to submit to an agent or to try a direct submission to a publisher. That choice was hard enough – the time and money invested in a submission isn’t insignificant, and no one wants to waste either by getting it wrong – but look where we are now: the traditional routes to publication are almost gone, and while new avenues are being paved with Print On Demand, Podcasting, downloadable content and the ever-headline-friendly EBook readers, none have gained a cachet yet, and the potential to find your novel/poetry/art adrift in a sea of failed projects is high. So what are you to do?

I’m going to do something utterly pretentious; I’m going to quote from my book.

“You can’t make things better or worse, just different. Make a move. See what happens.”

When I first wrote that, I was trying to encapsulate a character’s attitude to finding himself in a bad place, but it’s become something of a mantra for me since. As I write, I’m waiting on the jacket proof for a small (100) run of hardbacks I’ve ordered, and even now, it’s hard to remember the point at which I decided to print the book myself. I know I’d pretty much given up on the idea of getting a book deal in the current market (Make a Move is NOT supermarket-friendly) and wanted to do something while I wait for the industry to open its doors to new writers again, so I did the maths, found the cash, the technical knowledge and the friends to help, and I placed the order. My break-even point is comfortable, and I’ve got a lot of pre-orders.

But what if it all goes wrong? Well, so what if it does go wrong? Completely wrong. I’m out a few hundred quid, I’ve got a couple of boxes of books to pulp/store and I’ve got a bruised ego to salve. But does it really matter?

No. My biggest obstacle right now – that the publishing industry knows nothing of my book – is also my safety net. I can’t damage my reputation with this project, only enhance it. Even if the run sells out and I reprint, no one in publishing will care. It doesn’t matter. My only goals are to get my book out to people and have some fun doing it, maybe meet some new people and learn something. I can achieve all of those goals whether the project succeeds or not, and I love no-lose situations.

You don’t have to become a print publisher to get your work out there – although I’ll be writing about my experiences and findings to help you if that’s the path you choose. There are many paths available now, and if you’re prepared to do the work, and have modest ambitions, you can achieve success. And if you find a path isn’t taking you where you thought, choose a different one.

What’s the worst that could happen?

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What is Self-publishing?

Tuesday, November 10th, 2009

Self-publishing has become one of those umbrella terms used to categorise any rendering of printed (or digital) text that doesn’t come with an advance from the company bankrolling the release (or who would give you an advance if things weren’t so darn difficult in the industry right now). I’m self publishing as I write, and I’ll write more about it as the process continues, so I wanted to define the term as reference now – a bit of background so you know where I’m coming from.

“What is a Publisher? ?The Publisher is generally the person or body who takes the financial risk in making a product available. For example, if a product went on sale and sold no copies at all, the Publisher is usually the person or body who loses money. If you get paid anyway, you are likely to be a designer, printer, author or consultant of some kind.”

I lifted that from www.isbn.nielsenbook.co.uk – the people who’ll sort you out with an ISBN number (that you DON’T NEED) in the UK. It gives a good definition of what a publisher is, and if we’re extrapolating to define self-publishing, with “self” being you, you need to make sure you fit that description.

I’m assuming you’re also the author in this equation; if you’re not, you’re just a publisher, in which case you’ve got your own problems to deal with.

A self-publishing author, therefore, is someone paying to have his or her book printed. Note “printed”, not “published”. There’s a difference.

So what other acts of publication are routinely lumped in under the self-publishing umbrella?

Print on Demand (POD)
I looked into POD, and on the surface, it’s a great idea. A customer orders a book, it’s printed, and you get paid. Kind of. The returns on POD aren’t great, as there’s essentially a printer, publisher and distributer in the queue ahead of you taking a bite out of your pie. If you’ve written a non-fiction book on a specialist subject that you can sell for £20 or upward in paperback, POD can get you in touch with a large market quickly, and you can make a lot of cash. Otherwise, it’s fine as a hobby.

Publishing Services
I don’t know much about these, as the idea is flawed so I’ve never explored any further. When you send a submission off to a publishing house, you’re hoping they agree to print your book and send you a cheque for a couple of grand, not ask for a cheque and expect you to do all the marketing. Whichever way you look at it, this route is closest to the traditional view of vanity publishing.

Online Publication/Podcasting
This is a great way to get your work out there, and you’re in control. Unfortunately, until someone invents a replicator like they had in Star Trek that can knock up a printed book when you click download, there’s no good way to monetise this, and who wants to give their hard work away for free? EBooks? Kindle? I’ll leave those for another post.

Self-publishing, to me at least, means doing it yourself. You pay to get the books printed, you arrange retail or sell direct, and you handle the distribution. It’s a lot of work – a LOT of work – and there is significant financial risk involved, but – and here’s the important part for me – it’s a lot of fun!

Take control, get involved, learn the skills, meet the people, make a move. If you think your book is strong enough to risk £500-£1000 of your own money, and you have the enthusiasm, then find a printer, become a publisher yourself and collect 100% of the royalties. After tax…

I’m going to write about everything I experience in getting my book printed and into readers’ hands, so maybe I’ll be able to help with the technical aspects of how it’s done – the typesetting, print-ready pdf generation, ISBN numbers, copyright, and so on – but as for that stake money, yeah… you’re on your own.

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