It’s been a long time since I felt a twinge of excitement at the prospect of watching tv, but tomorrow night sees the UK first showing of season 4 of The Big Bang Theory – a new-found favourite of mine – and Friday is the UK premier of The Walking Dead, which could be the best show of the decade, if you’re into zombies. Most of my friends who would be interested in these shows have already seen them, having watched low-quality versions from the torrents/newsgroups/bloke-down-the-pub. I prefer to wait though, as the anticipation is part of the experience; I want maximum value from these broadcasts.
It’s got me thinking, though, about the perceived value of entertainment media, and how the work of teams of talented people, over a year or more, is now considered disposable when viewed in the context of the torrent of freebies available online.
Maybe the answer is in finding a way to monetise the experience surrounding the product, rather than the product itself, but that leads me to think that the only money is in the medium – the technology – and not in the message. The message used to be everything; now it’s the added value. As an amateur writer/filmmaker/musician, it pisses me off, as it makes me think there’s no point trying to build a career out of what I love; I have to accept a conventional day job – either working for myself or a company – and relegate my other endeavours to hobbies. I’m not at that point yet, but like I said, it’s on my mind.
Today, I was asked to shoot some video for youtube, and not wanting to do a half-assed job, I offered to record some music for the soundtrack too. I love this kind of project – pure creativity, and zero business. It’ll be fun, and nothing more than that, so I’m in. I am concerned about the devaluing of creative media, and its implications for me, but maybe the bigger question should be, ignoring the wider business world for a second, what do I want my creative life to be? And this video project, right now, is it.