Background
Smashwords – Mark Coker’s open-to-all eBook publishing and distribution portal – is, in my opinion, the biggest thing to happen to books and publishing in a long time. Create an account, upload a Word document of your manuscript, and your book is converted to all eBook formats and distributed to all of the major eBook retailers. Smashwords collect revenues from the retailers and pass the money onto you minus a 15% commission. They even give you a free ISBN.
How freaking awesome is that?
Yes, Smashwords is inundated with books of questionable merit (every day you’ll see new books with word counts optimistically in the “novella” range, with misspelled blurbs, priced for $9.95) , but Mark and his team have opened the market to ALL writers. Curation is just a view – a subset – of the book list, and any and all critics can step in to fulfil that function. I’m happy with the weaker books being out there, as I know there are some real gems – original, if uncommercial works – just waiting to be found. Smashwords, in my eyes, can do no wrong.
But…
Even though my book is being distributed to Sony, Kobo Books, Apple iBooks and was on Barnes and Noble before I opted out of that distribution option, it’s not on Amazon Kindle, and that’s the biggest retailer of eBooks by a long, long way, no matter who’s publishing their optimistic, massaged sales figures this week. If I’m going to achieve anything like notable sales, that’s where I need to be.
Mark explained the Amazon position from the start – that they wanted extended formatting options, which the Meatgrinder (Smashword’s automated conversion system) didn’t support – and I was fine with that as it was his priority to rectify the situation and get the books over to Amazon. But that was the message from when I uploaded Make a Move in April, and it’s now August. When the UK release of the Kindle was announced (the real release, not the mid-Atlantic hack that’s been in place until now) I knew I had to have my book on the Kindle store, and I couldn’t wait any longer. I downloaded the Kindle formatting guidelines, and conversion and testing tools, and I started converting my Word manuscript to HTML.
OCD
I was never happy with the automated book conversion Smashwords produced; the main problem was that my first-line non-indents were ignored, and I hate how it looks. Unfortunately, I followed the formatting guide to the letter, so I don’t know how I can fix that. I left it as it was, which is fine (the words are the important part) but it still bothers me. Now, with my Kindle Preview app which replicates how the text will display on the Kindle hardware, I can test and test and test, and fix anything that isn’t working. I’m a technical writer by trade, and a Virgo, so you can imagine how satisfying this is for me. Even though I’m hand-coding the HTML, the level of control I have is worth it.
An Uncomfortable Situation
So Smashwords aren’t shipping to Kindle, and now I am, so no harm, no foul. Except that Mark announced this week that they will be shipping to Amazon soon, and that the Meatgrinder upgrades are close to finished. So now I’m in the position of bypassing the distributor – a position with which I’m not 100% comfortable. It would be easy just to select the “opt-in to Amazon distribution” option on Smashwords and sit back, and I have been tempted, but I’ve tasted the level of formatting control Amazon’s DIY tools afford me, and I’m loathe to let it go. Not to mention the week of very late nights I’ve spent working on the conversion.
I guess it comes down to timing; I’m too far along now to quit. And I know I’m denying Smashwords their 15% commission on any Amazon sales, but time is money – my time is money – and after the effort I’ve put into this conversion, I think I deserve that 15%. I’m planning to have the book on the store in the next week or so – definitely before the August 27th UK Kindle release – so if you’re buying a Kindle, you’ll be able to see if my work was worth it.